Alterra Mountain Co. moving corporate HQ into Zeppelin Station in Denver’s RiNo district


One of the newest office buildings in Denver’s RiNo neighborhood will have a ski company at its summit.

Alterra Mountain Co., a company that went from not existing to owning 12 North American mountain resorts in a matter of months starting last year, will move its corporate headquarters into the top floor of the Zeppelin Station by the end of the year.

The 10-year lease, confirmed by Alterra and Zeppelin Development officials Wednesday, grants the ski industry power player 34,000 square feet of space in the LEED-designed building at 35th and Wazee streets, including the entire top floor.

When Alterra moves out of its current Lower Downtown digs and into the custom-designed space, amenities will include a private green roof terrace, compost collection and other sustainability features and easy access to the building’s internationally flavored food hall, according to its new landlord. The building is within walking distance of RTD’s 38th and Blake Station rail stop, which provides train service to downtown and DIA.

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An office space is shown in the Zeppelin Station building in Denver’s RiNo neighborhood.

For Alterra, the move is about more than the office space. The company’s roots formed last year when Denver’s KSL Capital Partners joined with Aspen Skiing Co. owner Henry Crown and Co. to go on a buying spree that corralled destination resorts in five states and three Canadian provinces, including Colorado’s Steamboat and the operating contract for Winter Park. This year it launched its multi-country, multi-continent IKON Pass to compete with Vail Resorts’ Epic Pass. In the RiNo neighborhood, company leaders see a place to grow their workforce and grow with an emerging neighborhood, as well as a building with a mountain view.

“It’s just a perfect move for our culture to match our environment,” Alterra spokeswoman Kristin Rust said.

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For Zeppelin Development president Kyle Zeppelin, the lease is further proof of RiNo’s emergence as a prime location for companies. He pointed to strong leasing activity at nearby Industry RiNo Station and the forthcoming Catalyst HTI project as sure signs the area is now solidly on the radar for new and established businesses seeking office space.

“With these projects you always see the potential, and I think we’ve tended to be ahead of our time on some things. And the market has caught up,” he said. “It’s really vindication for some of these ideas.”

In addition to Alterra, Zeppelin announced Wednesday Havenly will be moving its corporate headquarters into 10,000 square feet at Zeppelin Station. The online interior design company is currently based out of Zeppelin’s Taxi project. As Alterra does, the fast-growing company will have room to grow its workforce.

Kyle Zeppelin said Alterra will leave its mark on the outside of the building, too. In addition to its logo being posted, plans are in place to mount an LED sign that will flash ski conditions and other info at passing train commuters.

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