Amid rising home prices, Engel & Völkers enters northeast Florida

International residential real estate brokerage Engel & Völkers often brands itself as selling “luxury” properties, but the owner of the company’s new Jacksonville Beach shop is aiming for a more inclusive marketing strategy.

When describing the properties that he and his team of eight real estate advisors specialize in, owner and broker Corey Hasting opts for the word “premium.”

“Everybody has a different definition of what luxury is,” Hasting said. “Some people might think luxury…

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