The founders of BeatBox Beverages now have their wine-based "party punch" in more than 34,000 stores, up from 19,000 last year. But, as a measure of success, they prefer to focus not on the number of stores that carry their product but the growing number of orders these stores place. Learn more about why CPG companies place so much emphasis on this rate of sale, also known as velocity, and dive into the latest numbers behind this company's rapid growth.
