At 40, ProMusica wants to become a bigger brand

ProMusica wants to be the next Jeni's Splendid Ice Cream. Or maybe Wendy's. Or L Brands. Or the next – well, you get the idea.

To that end, ProMusica has a new brand and logo to help it meet that goal.

"We are a chamber orchestra, and there are a lot of questions about that," Janet Chen, ProMusica's executive director, told me. "Just from a 'Who are you?' or 'What do you do?' aspect, there were a lot of questions and we wanted to take ownership and define that."

The chamber orchestra hired…

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