Ball Corp. will help the University of Colorado tackle single-use plastics, not just Cornhuskers, when the college’s football team hosts rival Nebraska in Boulder this weekend.
The Westminster-based beverage container manufacturer is debuting aluminum cups for fans buying beer in CU-Boulder’s Folsom Field stadium, replacing plastic beer cups in what Ball Corp. (NYSE: BLL) hopes will be the start of a new product line that spreads to other stadiums and sports venues.
