BBVA initiates rebranding, changes BBVA Compass logo to BBVA

BBVA Compass is now BBVA.

Global banking group BBVA said in April that it would be rebranding all of its franchises to BBVA, including BBVA Compass in Birmingham, the bank’s U.S. headquarters.

The bank initiated its new brand strategy and updated logo on Monday, beginning the process of replacing tens of thousands of physical logos — and thousands more digital ones — with the bank’s new mark, including crown signage on the Daniel Building downtown.

The rebranding not only includes a logo…

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