A beauty brand for textured hair has secured $4 million in funding from Pendulum, an investing and advisory platform that seeks to accelerate opportunity for founders of color.
Adwoa Beauty said it will use the round to fund new product development, increase staffing support and invest in brand awareness and retail.
Julian Addo founded Adwoa Beauty in 2017 to fill what she saw as a gap in the hair-care market in products for multicultural hair textures. The non-toxic, gender-neutral brand currently…
