When Junea Rocha was designing a founder resource program she drew on her own experience starting and then growing frozen food brand Brazi Bites over the last 12 years.
The program's capital offering would be a grant — a true grant with no strings attached, no direction for deployment and no equity taken.
Its mentorship would be tailored to the founder and would tap into the expertise of the 20-member team she has at her fast-growing brand.
And it would target Latino founders with consumer…
