A lot has changed in recent years about how GTE Financial designs and operates its brick‐and mortar locations.
The size of the average branch has been cut in half — from 3,000 to 4,000 square feet to around 2,000 square feet — as has the number of people required to staff it — from eight to 10 employees to four. Teller lines have been automated and ATMs outfitted with video screens, says Scott DeThomas, senior vice president and chief experience officer with GTE.
