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General Mills Inc., the food manufacturer behind long-running, iconic cereals like Lucky Charms and Cinnamon Toast Crunch, is creating new products that incorporate familiar cereal flavors.

The strategy aims to help Golden Valley, Minnesota-based General Mills boost sales, according to a recent report from Fast Company. The company is hoping the new products will be popular with customers, since the flavors are already well known.

“[At General Mills], we get a lot of data on trends at the grocery…

Tens of thousands of music fans descended on Raleigh over the weekend to see big-name artists at Dreamville Festival 2023.

The two-day event at Dix Park, put on by rapper and North Carolina native J. Cole, sold out in advance and ended by making waves in the music industry. The festival team recorded a total of 100,000 guests across Saturday and Sunday with attendees hailing from all 50 U.S. states and more than 20 countries.

Dreamville Fest is in its third year, with past events happening in 2019…

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Happy Tuesday morning, Columbus.

Start the month of April off right by nominating someone you know for Columbus Business First's inaugural Women of Influence Awards.

Help us celebrate outstanding women in the business community by starting your nomination here.

You can read more about the program and event in this story.

Now, let's get on with the show.

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Here’s…

For much of the last year, the recurring theme in startupland — particularly among bigger and more mature companies — has been valuation cuts.

Now one major startup believes its worth is headed in the opposite direction.

Instacart boosted its valuation from $10 billion to $12 billion as part of its latest internal review, The Information reported Sunday. The move by the San Francisco company came in response to its financial results from December to February and to the uptick in the share…

The project comes from two friends with a long history in East Aurora's bar/restaurant scene. Plus, updates on Blue Eyed Baker's plans at a new site; and a LeRoy family restaurant/bar is making a comeback.