General Mills Inc., the food manufacturer behind long-running, iconic cereals like Lucky Charms and Cinnamon Toast Crunch, is creating new products that incorporate familiar cereal flavors.
The strategy aims to help Golden Valley, Minnesota-based General Mills boost sales, according to a recent report from Fast Company. The company is hoping the new products will be popular with customers, since the flavors are already well known.
“[At General Mills], we get a lot of data on trends at the grocery…
