Chief analytics officer on leveraging data to understand your customers


Being a data-driven organization is not a static quality but rather an ongoing commitment to harnessing the power of data for better decision making in business, according to Vincent Fennell, SVP and chief analytics officer at Cambridge Savings Bank, in this podcast.

“Some of the ways we’ve looked to build a data-driven enterprise here center around measurement, communication and employee engagement,” says Fennell. “Recently, we’ve put an even greater emphasis on the measurement and visibility…

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