Digital Media Solutions has completed its seventh acquisition since the beginning of 2016, buying BetterLoanChoice.com.
The deal expands DMS’ footprint in consumer finance, said Joe Marinucci, CEO.
BetterLoanChoice is a personal lending marketplace where consumers come to find options for personal loans, similar to Prosper or LendingTree (NASDAQ: TREE).
It gives advertisers access to those consumers.
Personal lending is the fastest-growing type of consumer lending product in the past year,…
