My fascination with the advertising debacle that was "New Coke" began during my journalism studies at the University of Missouri in 2011.
While doing research for a class project on famous marketing campaigns, I read Thomas Oliver's 1987 book "The Real Coke, the Real Story" about the Atlanta-based company's short lived and ill-fated reformulation of the ubiquitous beverage.
At the time, I was disappointed that I had been too young in 1985 to sample "New Coke" and had missed out on this important…
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