Coca-Cola is releasing a new lineup of drinks mainly targeting Generation Z with a variety of funky flavors and names.
As part of its wider goal to become a "total beverage company," Coca-Cola debuted the new products at the 2018 NACS Show in Las Vegas. While overall customer satisfaction with sugary sodas continues to fall, Coca-Cola is investing more into convenience retail to attract and engage Generation Z.
Coca-Cola is increasingly moving into the coffee and health-conscious beverage market…
