Connected platforms and data optimize the banking experience


Like many other industries, banking was traditionally an in-person experience. But technology has optimized digital customer banking interactions to the point where they can feel personalized and seamless. Certain technologies also offer highly valuable insights to the banking organization, according to Kevin McGuire, senior vice president and chief information officer at Cambridge Savings Bank, in this podcast.

“For starters, a customer relationship management system, or traditionally called…

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