Activist investor Dan Loeb blasted Campbell Soup in a four-minute video, saying: “It’s time to empty the can, refresh the recipe and restore shareholder value.”
The video, which features a homemaker making dinner in a 1950s-era kitchen, pokes fun at Campbell’s “Mmm, mmm, good” mantra and replaces it with “Mmm, mmm, bad.” See the video here:
Campbell Soup (NYSE: CPB) clapped back at Loeb and his hedge fund, Third Point LLC, on Thursday.