Driving healthier snacking choices: Rhasheda Boyd’s impact at Frito Lay North America


Rhasheda Boyd, vice president of Marketing for the Positive Choice Snacking Portfolio at Frito Lay North America, a division of PepsiCo, has been a driving force in promoting healthier snack options. Under Boyd's leadership, the Positive Choice Portfolio has seen remarkable growth, with a revenue increase of 21% over the previous fiscal year. Here's what she's seeing in her space right now.

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