Zara, a Spanish fast-fashion brand with more than 2,100 stores around the world, is coming to Cherry Creek Shopping Center.
Mall officials confirmed Wednesday that Zara is expected to begin outfitting shoppers there with fresh duds by year’s end.
“What we know is the goal is to get the store open later this year,” Cherry Creek general manager Nick LeMasters said. “It’s a significant undertaking and a big proposition so it will take a little time.”
LeMasters was mum on further details. The store is likely to have Denver metro and regional drawing power. Nationwide, Zara has just over 300 stores. The nearest one to Colorado is in Las Vegas.
LeMasters’ boss may have provided a clue earlier this year as to how big a Zara store Denver can expect. Speaking at the State of Cherry Creek breakfast in January, William Taubman, chief operating officer of the mall’s owner/operator, Taubman Centers, said a new-to-market retailer was working on a 40,000-square-foot space in Cherry Creek that he expected to open by early 2019.
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If that 40,000 square feet proves to be all Zara, the store could be larger than the three-story space that fellow European fast-fashion dealer H&M occupies on the 16th Street Mall.
Zara is the primary brand of Inditex, an apparel designer, manufacturer and distributor founded by Spanish billionaire Amanico Ortega. The company, according to Bloomberg, employs about 600 designers, a number that allows it to turn around on-demand designs in little more than two weeks. Bloomberg considers Zara’s pricing middling for the fashion market.
It’s unclear whether the Cherry Creek store could mean more Zaras in Colorado. H&M opened its first Colorado location on 16th Street in 2011 — prompting about 100 people to camp out on the mall overnight — and has since grown to 13 stores in the state.