First Horizon in ‘discovery phrase’ of branding strategy


Brand changes could be around the corner for one of the Mid-South’s most recognized companies.

After hearing talk of a possible rebrand of First Tennessee Bank and Capital Bank — both of which are under the Memphis-based First Horizon National Corp. umbrella — the Memphis Business Journal asked the financial institution if a universal name/brand was in the works.

Dawn Morris, executive vice president and chief digital banking and marketing officer — who joined First Horizon in September…

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