Peeps might be the least tasty candy in your Easter basket, but it's a treat for marketers and brands, which just want to have fun for the holiday.
These marshmallow treats are ripe for collaborations, homages, and even a New York Times tribute in photos.
Build-A-Bear is introducing stuffed animals in the shape of bunnies, evening sporting bow ties, scarves and a sleep mask as accessories. You can also customize your Peep with a marshmallow scent. The limited-edition bunnies are available only…
