Frito-Lay promotes lunchbox notes for back-to-school


Frito-Lay is giving parents an easy way to pack a little bit of love next to the cheese sticks in their child’s school lunch.

For a limited time, specially-marked Frito-Lay variety packs will include chip bags that have a talk bubble where parents can write a note of “love and encouragement” directly on the package, the company said.

And recognizing that sometimes inspiration is hard to come by on those frantic, let’s-get-out-the-door mornings, Frito-Lay will team with Amazon later this…

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