General Mills launches Pillsbury Bake-Off with no ovens allowed


General Mills Inc. (NYSE: GIS) officially launched the 51st annual Pillsbury Bake-Off on Monday with a surprising new rule: No ovens allowed, tapping into the rising popularity of alternative cooking and baking methods, such as air fryers.

"The Pillsbury Ovens Bake-Off is a celebration of all the new ways families are preparing their meals, leaning into evolving cooking trends and using air fryers, griddles, grills, slow cookers and more to prepare their favorite meals, snacks, appetizers, breakfasts…

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