Glossier chooses Sephora as its first retail partner as new CEO expands the brand’s reach


Direct-to-consumer makeup brand Glossier has chosen Sephora as its first retail partner.

Sephora stores in the United States and Canada and the Sephora website will start selling Glossier products in early 2023, the company announced.

It’s the next step into brick-and-mortar for New York City-based Glossier Inc., which also has opened a series of stores in Seattle, Los Angeles, London and Miami since 2021. The company has plans to open locations in Washington, D.C., Atlanta, Philadelphia and…

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