Other than a splash of signature green on its exterior signage, there are no traces of Publix Super Markets Inc.'s brand or name anywhere within its new GreenWise Market.
Instead, GreenWise Market is a chic, understated place with white subway tile and local art. The meat department is "Cuts," and the "Finds" aisle is home to beer, wine, spiked seltzer and massive gouda wheels.
The Lakeland-based grocer debuted GreenWise Market, a new banner for the company, in Tallahassee on Wednesday. The store…
