If you’re headed to Atlanta later this week to catch the New England Patriots in Super Bowl LIII, there’s a good chance you’ll hear or see John Hancock’s name a few times while you’re there.
That’s because before the Pats punched their ticket to the big game, the Boston-based insurance giant had chosen the southern US metropolis as the test city for a new marketing campaign for its Vitality products. The policies are unusual for the U.S. life insurance industry, in that they offer policyholders…
