Hardee’s gets new marketing vibe with a lot of help from Havas Chicago


Hardee’s, the regional fast food chain, looks to be aligning itself with the denizens of Trump Country, that large and suddenly very-high-profile contingent of Americans who helped elect Donald Trump president in November of 2016.

Hardee’s, a unit of Franklin, Tennessee-based CKE Restaurants, is rolling out a new national ad campaign from Havas Chicago that positions the fast food chain as a haven of “Comfort Culture.” For the purposes of this new campaign, Havas is defining Comfort Culture…

Previous Liability in fatal North Capitol Hill construction blaze not determined, developer says
Next Restaurant Roundup: Pappa Charlies reopens in Cypress, Sweet Paris expands to Katy

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *