Her brand is bringing Don Draper flair to the pickleball world


Catherine Baxter had never heard of pickleball, that is until her now-fiance’s parents made a makeshift court in their New York City apartment during quarantine in 2020.

The Cincinnati native could tell the sport — a popular combination of tennis, badminton and Ping-Pong — had a certain appeal, even from a distance, no pun intended. “I could see it had this hold on people,” she said. “And I filed the thought away.”

Then she started playing herself. “I saw instantly why people…

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