Dr. Maria Artunduaga is someone who fights for what she loves. And she loved the name of her company.
But the founder and CEO of Mountain View-based Respira Labs had to let that go when another Silicon Valley company, Respira Therapeutics Inc., sent Artunduaga a letter demanding that her company cease using the name "respira."
Artunduaga had not anticipated that her startup, which produces a device to measure the acoustic frequencies in patients' lungs, would be confused with Respira Therapeutics,…
