Hilton goes micro with newest hotel brand


Hilton Worldwide Holdings Inc. (NYSE: HLT) is the latest hospitality company to branch into the micro-hotel space.

The company on Tuesday unveiled Motto, a new micro-room brand it plans to place in urban markets. The brand combines some elements of hostels — namely, the cost and size of the accommodations — with high-tech connected rooms and the ability for larger groups to stay together.

The move targets those travelers who currently stay in Airbnb or other types of alternative lodgings.…

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