How one yoga studio plans to stay afloat in a crowded fitness market (PHOTOS)


After opening its Folsom studio about five years ago, the locally owned Spotted Dog Yoga has adjusted its business model amid heightened competition on the local fitness scene. "We had to re-create ourselves so that we stood out," said co-owner Nick Clark. Here's what you need to know about a new arm of the business, which is called SUP DOG Paddle Board Yoga.

1. Takes yoga outside

In partnership with the city of Folsom, the yoga studio is hosting 75-minute classes at two local venues: the Folsom…

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