It’s clear that digital devices have become a go-to for every kind of transaction, whether it’s shopping, streaming movies and music, ordering food or even planning a weekend trip.
In fact, smartphones have become an indispensable tool for consumers, accounting for nearly $100 billion in U.S. retail sales this year alone, according to Forrester’s 2018 Retail Best Practices: Mobile Web study.
As part of this transformation, customer expectations of banks, informed by their experiences with…