How Scale Bank is creating an authentic brand


Whether you’re in banking or another type of business, having genuine connections with your customers helps you both achieve success.

How do we develop authentic customer relationships? We build trust through candid conversations, sharing information, discussing goals, and digging deep into the business owner’s aspirations and operations. I believe you can’t truly support someone unless you feel comfortable sharing the good and the bad – banking is a two-way street, like almost all business…

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