How to ask your client for a credit application or trade references


There is nothing wrong about asking for trade references on a business that is requesting credit from you. Large companies already have prepared a company credit app for suppliers.

Coming from a small business that offered credit terms to customers, I know the uncomfortable feeling when it comes to asking for a company credit application from a prospective client. I still remember the awkward look I would get as if “How dare you ask about our credit?”

As simple as this task may sound and not…

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