It's what is on the inside that counts — not the outside.
That's one of the premises behind a vegetable and fruits subscription service, Imperfect Produce, that's launching in Milwaukee later this month.
Imperfect is a startup company that delivers the misshapen and homely-looking produce rejected by grocery stores to the homes of customers at a price that's lower than regular grocery rates. Unattractive vegetables and funny-looking fruits are generally rejected by typical supermarkets, which…
