Jeff Bezos going with his heart on HQ2

In its search for a second headquarters, Inc. (NASDAQ: AMZN) has spent the last 14 months or so crunching the numbers on office space, tax incentives, housing, tech jobs, transportation and institutions of higher learning, among myriad other metrics.

But the decision, it turns out, will come down to CEO Jeff Bezos’ gut, or maybe a little higher.

"Ultimately the decision will be made with intuition after gathering and studying a lot of data — for a decision like that, as far as I…

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