Ulta Beauty is launching a new in-store sampling program with SOS Partners, a personal products vending machine company founded by co-CEOs Susanna Twarog and Robina Verbeek.
Members of Ulta’s rewards program will be able to claim one free travel-size skincare, haircare or cosmetics sample every week from the machines. Non-members can create an account at the machine to receive a sample.
Twarog and Verbeek founded SOS in 2017 as an updated way to vend personal care and beauty products.
A $3.4…
