LendingTree Inc. (NASDAQ: TREE) announced Friday its plans to acquire Value Holding Inc., the parent company of personal finance website ValuePenguin.com, in a $105 million cash deal.
New York-based ValuePenguin conducts and shares research on financial topics, such as insurance and credit cards. It reported about $12.5 million in revenue for the first three quarters of 2018.
"Our recent QuoteWizard acquisition was our first step toward leadership in insurance customer acquisition. Adding ValuePenguin's…
