As it has since the late 1980s, MillerCoors flagship beer Miller Lite will sponsor free rides in Milwaukee on New Year's Eve this year.
Miller Lite Free Rides will return for the night of Dec. 31, 2018, offering free service on Milwaukee County Transit System routes starting at 8 p.m. through the end of regular service. Several of the MCTS routes, including GreenLine, BlueLine, and routes 14, 15, 19, 27 and 30, will operate on extended hours until 4 a.m.
