New health insurer targets sustainably affordable coverage for small and mid-sized businesses in Tampa Bay


Florida Blue is addressing the affordability and pricing stability concerns of West Florida’s small and mid-size businesses through an innovative health maintenance organization (HMO).

Truli for Health, an affiliate of Florida Blue, the state’s Blue Cross and Blue Shield Association, is designed to produce sustainably affordable coverage for employers as health insurance costs rise and smaller businesses in particular struggle to offer health benefits to employees.

A recent survey found that…

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