Beneficial Bank, the oldest and largest bank based in Philadelphia, is officially no more after 166 years. New owner WSFS Financial Corp. completed the rebranding and systems conversion of all Beneficial branches, offices and ATMs over the weekend.
Wilmington-based WSFS (NASDAQ: WSFS) completed its $1.2 billion acquisition in March and has been introducing itself to its new and potential customers in southeastern Pennsylvania and South Jersey in stages via a marketing campaign that should amp up…
