Nashville's largest homegrown lender and the city's newest sports franchise are teaming up.
Pinnacle Financial Partners Inc. has signed on as a corporate sponsor of Nashville SC, the organizations announced Friday. The deal is Pinnacle's third sports-focused partnership, with the $23 billion lender already sponsoring the Tennessee Titans and Memphis Grizzlies.
Becoming an official sponsor of a sports team is about one thing: brand recognition. Just look at Pinnacle's deal with the Tennessee Titans:…
