Rihanna’s lingerie line Savage X Fenty gets $50 million in new funding


Rihanna’s Savage X Fenty lingerie brand has received $50 million in new funding, bringing total investment in the company to $70 million since its launch in May 2018.

Investors include fellow singer Jay-Z’s venture firm Marcy Venture Partners LLC and Avenir Growth Capital, The Wall Street Journal reported.

Savage X Fenty is a joint venture between Rihanna and Techstyle Fashion Group.

The singer has leveraged her social media power to quickly grow the online-native brand to an annual revenue…

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