A decade ago, most of the people the Zitelman sisters surveyed didn’t know what tahini was or only associated it with hummus. They saw the lack of awareness for the sesame-derived staple as an opportunity to own the segment.
Since then, the sisters – Amy, Jackie and Shelby – have worked to do just that through their Philadelphia company, Soom Foods.
Following years of grassroots growth in the food services industry, the brand turned its attention to the consumer market during the Covid-19…
