Strategy: How a globetrotting magician found a permanent home on the First Coast


After two decades of being a successful performer, magician Bill Abbott came to the conclusion that he didn't want to spend the rest of his life bouncing from one airport to another.

He needed a better business plan if he wanted to enjoy a healthier balance in his professional and personal life.

The culmination of that planning and dreaming is Abbott's residency at the Casa Monica Resort & Spa in St. Augustine. He's gone from globetrotting to the Magic Hideaway, where he is now performing on Fridays…

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