Subscription vitamin company Ritual raises $25 million

Ritual, a women’s vitamin subscription company, has raised $25 million in financing that it says will use for research and development.

Los Angeles-based Ritual, founded in 2015, said with the latest funds, it has raised $40.5 million to date.

The series B funding round was led by existing investors Lisa Wu at Norwest Venture Partners (, Plaid, Opendoor), Kirsten Green at Forerunner Ventures (Hims, Dollar Shave Club, Glossier) and Brian Singerman at Founders Fund (Stemcentrx, Oscar Health,…

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