The latest news this month that Amazon is expected to swallow up roughly 50 percent of the U.S. e-commerce market by year’s end likely sent a chill down the spine of every entrepreneur and business owner around the country. Not only do smaller digital native retailers have to compete with countless other digitally savvy, forward-thinking retailers, but they have to contend with goliaths like Amazon, Walmart and eBay who are scooping up customers left and right.
Survival of the fittest: E-commerce vs. brick-and-mortar
