The rodeo was Austin’s most attended event in 2022


Despite the star power of South by Southwest and Austin City Limits Music Festival, no other single event drew more people to Austin last year than the city’s rodeo, an indication that this rapidly growing technology hub still embraces the region’s cowboy past and typical southern good times. Get the lowdown on the rodeo and ABJ's latest list of the region's largest festivals and events. Marketing opportunities abound.

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