All business owners, planning an exit or not, should go through a deliberate process to understand the outcomes that are important to the owner and his or her family. We can't plan and invest appropriately without first identifying the desired outcomes. Five simple questions can provide an entry point to this conversation.
The questions are:
What do you want to accomplish in your life?
Who are the people that matter most to you?
What do you want your legacy to be?
What are your main concerns?
How…
