Ulta partners with smart vending machine company SOS


Ulta Beauty is launching a new in-store sampling program with SOS Partners, a personal products vending machine company founded by co-CEOs Susanna Twarog and Robina Verbeek.

Members of Ulta’s rewards program will be able to claim one free travel-size skincare, haircare or cosmetics sample every week from the machines. Non-members can create an account at the machine to receive a sample.

The SOS machines at Ulta also will offer customers complimentary Rael period care products.

The smart vending…

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